Campaign Overview
Working alongside Sport Ireland, the European Week of Sport Campaign leveraged multiple facets of marketing to build awareness around the European Week of Sport and ultimately increase levels of physical activity within a selection of groups across the country.
The primary concept of the campaign was to tell the stories about a group of inspiring individuals, with the intention of motivating people to get up & #BEACTIVE.
To achieve this, we rolled out a cohesive Social Media/Content Driven campaign while also leveraging the impact of high-profile athletes and personalities for dynamic media opportunities.
We also empowered LSP’s by creating easy to use marketing toolkits and guides to make it simple for them to promote their own events.
Content Creation
Content Examples
Social Media Results
Campaign Public Relations
Building Local & National Awareness
We recruited three high profile ambassadors, utilising both sports stars and well-known personalities outside sport to act as the vehicle to spread the EWOS message in the media.
From her we created an impactful and diverse media relations strategy that drove extensive coverage of EWOS in both national and local media.
Campaign Highlights
Overall Results:
Brand Toolkit
We built easy to follow marketing toolkits that were distributed to Local Sports Partnerships allowing them to promote their own local events.
These included:
- Editable Event Posters
- Generic Social Media Branded Imagery
- Generic Social Media Branded Videos
- Video Production Step by Step Guide
- Editable Press Release Template
