Sunday 26 October 2025 · 44th edition

Irish Life
Dublin Marathon 2025

Ireland's biggest day of running — and the campaign that carried it to more than a million screens.

40,000+ runners450,000+ spectators1.19 million organic views
The event

Ireland's largest mass participation event

Now in its 44th year, the Irish Life Dublin Marathon ran on Sunday 26 October 2025 — from Leeson Street Lower, out through the Liberties and the Phoenix Park, over Heartbreak Hill and home to Mount Street Upper. More than 22,500 entrants took on the 26.2 miles, the culmination of a Race Series carrying over 40,000 runners in total, cheered by more than 450,000 spectators and supported by 2,000 volunteers. It is one of the great days in the Irish sporting calendar, and it gets bigger every year.

What the day is built on

  1. Everybody on the same start line. Elite athletes, club runners, wheelchair participants, charity fundraisers and first-time marathoners, all setting off together.
  2. A city that turns out. Courses past Christ Church, the Phoenix Park, Chapelizod and the Pepper Canister Church, lined the whole way by close to half a million people.
  3. Nine million euro for charity. The 2025 event raised around €9 million for more than 120 Irish and international charities.
  4. Real value to the city. An independent UCD assessment put the 2024 event's contribution at €23.79 million, with every €1 spent generating €2.29 across hospitality, accommodation and local business.
  5. A whole season, not one day. The Irish Life Dublin Race Series builds through the Fingal 10K, the Frank Duffy 10 Mile and the Dublin Half Marathon — the 10K and the Half both sold out in 2025.

“A powerful celebration of endurance, community spirit and connection.”

— Irish Life Dublin Marathon, 2025
Some of the groups who ran events
What we did

How we told the story

Concept, production and campaign management, delivered end to end by our team — across the full Race Series, race weekend and a live broadcast on the day.

01Filmed the full Race Series and marathon day
02Multi-camera coverage across the course, including a camera motorbike
03Live streamed race day to thousands of viewers
04Directed and produced a short-form film series for social
05Edited and delivered the highlight films
06Grew the audience organically, with no paid promotion
The videos

The films

Shot across the Race Series and race day itself — the start line, the crowds, the volunteers and the finish.

The response

It reached the whole country

A national event, and an audience to match — every view of it earned rather than bought.

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views across social media
From the opening of the Race Series through to the finish line on race day — all of it organic, with no paid promotion behind it.
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interactions on video
Likes, comments, shares and taps through to watch — the films drew a warm, vocal response from runners and supporters alike.
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posts and videos
Published across the Race Series and race weekend, building the story week by week.
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runners across the series
22,500+ on the marathon, 12,000–13,000 on the half marathon and 5,000–7,000 on the 10 mile.
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spectators across the series
Lining the courses from the Phoenix Park to Mount Street, supported by 2,000 volunteers.
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euro raised for charity
Across more than 120 Irish and international charity partners in 2025.
Work with us

Contact us

Shoot. Edit. Promote. Execute.

Casting, film and photography, out of home, social campaigns, and the reporting that shows what they did. Start to finish, in one place.

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Email usconor@futureproofmedia.ie Call us+353 1 424 3986